Hi! I'm Sara and I'm a native Californian. Born and raised in the Bay Area but a Central Valley girl at heart.
Having spent much of my youth in and around the San Joaquin Valley visiting family and friends, I've always been intrigued by the magic of this place. What I felt back then still inspires me as I rediscover the awe of being surrounded by farms and vineyards, charming neighborhoods and the people who live here. The coastal towns are what grab the attention of tourists visiting our state, the media and politicians, but with this site, I am hoping to create a place that honors the often-overshadowed valley towns that grow and produce the foods and beverages for our nation and are the backdrop for our country's pop-culture.
My husband, Aaron, and I run this business together and we are proud to say that our products are designed in California and created in the Central Valley. Designer, Nina Cee, brings our ideas to life for our products.
I hope this inspires you to find that special something next time you pass through.